Is It Free To Sell On Jumia?

Is it free to sell on Jumia?

If you’re an entrepreneur or small business owner in Africa, you’ve probably heard of Jumia. It’s one of the continent’s largest e-commerce platforms, connecting millions of buyers and sellers across various countries. However, if you’re new to Jumia, you might wonder whether it’s free to sell on the platform, or if there are any hidden costs and fees involved. In this article, we’ll answer the question, “Is it free to sell on Jumia?” and provide you with a comprehensive guide on how to start selling on the platform.

Is it Free to Sell on Jumia? Let’s Find Out

The short answer is yes, it’s free to sign up and create a seller account on Jumia. However, there are certain fees and costs associated with selling on the platform, such as commission fees, shipping fees, and advertising fees. In this section, we’ll break down these fees and explain what they mean for you as a Jumia seller.

Commission Fees

Jumia charges commission fees on every sale you make on the platform. The commission fee varies depending on the category of the product you’re selling, ranging from 5% to 25%. For example, if you sell a fashion item on Jumia, you’ll pay a commission fee of 12% on the sale price. On the other hand, if you sell a phone or electronic device, you’ll pay a commission fee of 3%. It’s essential to note that Jumia deducts the commission fee from your sale price before transferring the remaining balance to your account.

Shipping Fees

Jumia offers various shipping options for sellers, such as using their own delivery agents or partnering with third-party logistics providers. However, these shipping options come with a cost. Jumia charges a shipping fee to the seller, which varies depending on the weight and size of the product, as well as the delivery location. It’s important to factor in these shipping fees when setting your product prices and profit margins.

Advertising Fees

Jumia also provides advertising services to sellers to help them promote their products and reach a wider audience. However, these advertising services come at a cost. Jumia charges an advertising fee to sellers who opt for these services, which can range from a few cents to several dollars, depending on the type of advertisement and the target audience. It’s up to you as a seller to decide whether investing in Jumia’s advertising services is worth the cost and can help increase your sales.

Other Fees

Apart from the fees mentioned above, Jumia may charge other fees and costs, such as account management fees, payment processing fees, and penalties for violating the platform’s policies and guidelines. It’s crucial to read and understand Jumia’s terms and conditions before starting to sell on the platform, as these fees can affect your profitability and success as a seller.

How to Start Selling on Jumia

Now that you know the answer to the question, “Is it free to sell on Jumia?” let’s explore the steps involved in becoming a Jumia seller.

  1. Sign up for a Jumia seller account: Visit the Jumia seller center website and register for a seller account by providing your details and verifying your identity.
  2. Set up your seller profile: Once you’ve created your account, complete your seller profile by providing information about your business, such as your business name, logo, and contact details
  1. List your products: After setting up your profile, you can start listing your products on Jumia. Ensure that you provide accurate and detailed product descriptions, high-quality product images, and competitive pricing to attract potential customers.
  2. Manage your orders: When a customer places an order for your product, Jumia will notify you, and you’ll need to process and fulfill the order within the specified timeline. Make sure to keep your inventory up to date and respond to customer queries promptly to ensure a positive customer experience.
  3. Receive payments: Jumia will process the payments from customers and transfer the funds to your account after deducting the commission and any other fees. You can access your earnings and track your sales performance through the Jumia seller center dashboard.
  4. Grow your business: As you start selling on Jumia, you’ll have access to various tools and resources to help you grow your business. You can use Jumia’s advertising services, participate in promotions and discounts, and leverage customer feedback and reviews to improve your product offerings and customer satisfaction.


Is it mandatory to pay the commission fee?

Yes, the commission fee is mandatory for all sellers on Jumia, and it’s deducted from the sale price before transferring the balance to your account.

Can I use my own shipping provider instead of Jumia’s?

Yes, Jumia allows sellers to use their own shipping providers, but you’ll still need to pay a shipping fee to Jumia for using their platform.

Are there any restrictions on what products I can sell on Jumia?

Yes, Jumia has guidelines on the types of products that can be sold on the platform, and certain products may require additional documentation and certifications before being approved for sale.


In conclusion, while it’s free to sign up and create a seller account on Jumia, there are various fees and costs associated with selling on the platform. As a seller, you’ll need to factor in these fees when setting your product prices and profit margins. However, with over 40 million active users and a presence in multiple African countries, Jumia offers a vast potential market for entrepreneurs and small business owners looking to expand their reach and grow their business. By following the steps outlined in this article and leveraging Jumia’s tools and resources, you can start selling on Jumia and reach a wider audience of customers across Africa.

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